Outdoor Technica is a website dedicated to informing the reader with the most technical and honest reviews possible. It is paramount that we do the same with our advertising, ensuring that our readers are well informed through not only our content but the adverts that we present them on each page.
Each one of our adverts are targeted based on the content being viewed which focuses on the engagement of the reader instead of just blindly placing them on every page of the website.
During the first year launch of the Outdoor Technica website. All banner advertising and social media paid postings are free and/or heavily discounted.
This is mainly due to low readership on launch and the ability to test out the capabilities of the website prior to committing with cost.
The most common adverts on our website are the banner ads on the sidebar and main ribbon of the homepage. These ads are cleverly placed with relevant content to gain maximum engagement.
As our social media grows, so does our ability to inform our readers. These platforms are a good way to share and create adverts for one time impact marketing and promotion offers.
Every review and guide has the potential to reference the product or series of products within the content. This is done in a fluid and non interrupting fashion that lays a path towards third party sales.